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OUR TEAM

Meet the Minds behind WMR

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Director Field & Operations

HAMID IQUBAL

With over 30 years of experience in market research, Hamid brings deep expertise across Healthcare and Consumer sectors. He has held key positions at multinational firms including TNS-India (KANTAR) and IQVIA–UAE, where he successfully led and mentored field teams across the Middle East and Africa. During his 16-year tenure at IQVIA, Hamid managed more than 50 associates across MENA and Levant regions, consistently delivering on ambitious, insight-driven projects.

Key Strengths:

  • Multi-country Research & Feasibility: Specialist in feasibility, sampling, and costing for complex, multinational studies
  • Field Team Leadership: Proven ability to lead high-performing teams and ensure data precision
  • Strategic Operations: Expertise in executing impactful qualitative and quantitative studies
  • Large-Scale Project Management: Leadership of landmark research (e.g., WHO/MOH 2019, WHO/MOH 2024) with senior stakeholders
  • Pragmatic Problem-Solving: Track record of solving logistical and methodological challenges efficiently
  • Stakeholder Engagement: Strong communication with cross-regional stakeholders and clients

Sector Experience: Healthcare | Consumer Products | Telecom | Financial Services

Manager Client Services

ASHU IQUBAL

A seasoned market research professional with 20+ years of experience across the Middle East & North Africa (MENA). Ashu has worked with DMR, AMRB-UAE (KANTAR), and TNS-India, delivering strategic insights across diverse industries.

Expertise & Strengths

  • Data Collection & Analytics – Designing robust methodologies for accurate insights.
  • Client Engagement & Communication – Translating complex data into actionable strategies.
  • Quality Control & Project Management – Ensuring research integrity and timely execution.

Industry Experience:

  • Healthcare | Consumer Products | Telecom | Financial Services | Automotive

Key Achievements:

  • Led large-scale research projects across MENA & India with precision.
  • Developed data-driven strategies that enhanced brand positioning and growth.
  • Optimized workflow efficiency for impactful market research solutions.
Field Manager

THEJASWINI MV

A dynamic market research professional with over 10 years of experience across diverse markets. Thejaswini has excelled in roles at Millward Brown, KANTAR, and IQVIA – delivering key insights in consumer and healthcare research.

Expertise & Strengths:

  • Project Leadership & Management: Successfully managed ad-hoc, tracker, and link studies for major clients including ITC, P&G, and Wipro at Millward Brown and KANTAR.
  • Field Team Supervision: Led healthcare market research as a Field Team Lead at IQVIA, managing a team of 8 across the UAE and Upper Gulf regions with a focus on Oncology, Hematology, Rheumatology, ID Specialists & Niche Therapies.
  • Conducted over 200 in-depth interviews with patients, caregivers, and healthcare professionals.

Industry Experience:

  • Healthcare | Consumer Research

Key Achievements:

  • Steered high-impact projects since 2014, consistently delivering precise and strategic insights.
  • Pioneered initiatives in healthcare research, enhancing market understanding in the Upper Gulf region.
Senior Field Executive

HUSNA FATHIMA

A dynamic market research professional with 5+ years of experience across global and regional markets, Husna has delivered impactful insights in both consumer and healthcare domains through roles at IQVIA and Dimensions Research Consultancy.

Expertise & Strengths:

  • Global Research Operations:  Skilled in survey scripting and research execution using Decipher, Qualtrics, and Merphin, contributing to studies across EMEA, LATAM, APAC, and the Middle East.
  • Project & Field Coordination: Supported a 10,000-household healthcare survey for the UAE Ministry of Health—leading field team coordination, training, and quality oversight to ensure timely data collection.

Industry Experience:

  • Healthcare | Consumer Research

Key Achievements:

  • Spearheaded large-scale field operations for a national healthcare survey across the UAE.
  • Enhanced research efficiency and delivery across the Gulf through hands-on contribution in both consumer and healthcare sectors.
Field Executive

ZAINAB SHAH

A dedicated market research professional with over 7 years of experience in the UAE, Zainab has contributed to impactful studies through her work as a part-time interviewer with leading agencies such as IQVIA, Ipsos, and Feedback Market Research. Her expertise spans healthcare, consumer, and B2B research.

Expertise & Strengths:

  • In-Depth Interviewing: Conducted 400+ interviews across diverse sectors, showcasing precision, rapport-building, and adaptability.
  • Healthcare Field Insights: Skilled in engaging both Primary and Specialty Care physicians, with demonstrated success accessing public sector hospitals.

Industry Experience:

  • Healthcare | Consumer Research | B2B

Key Achievements:

  • Achieved exceptional access and cooperation from key stakeholders across UAE public healthcare institutions.
  • Played a critical role in gathering reliable data for regional and multinational studies across sectors.